A "boutique" Day Spa
An Awesome Growth Opportunity
Circa 1894: a “Boutique” Day Spa
It is well-documented that the life style or “life quality,” as recognized in Europe, has made its way to North America. Circa 1894 is one of the first “mini-kurs” (as they are known overseas) in Eastern Ontario.
Quoting from the newsletter of the European Spa Market (www.balbista.com):
“Bathing and going on serious (10 day plus) kurs (German for spa break) has always been a way of life in Europe. But now this time-honoured, time-intensive tradition is emerging as a much shorter affair. “Mini-kurs” that pack in a 2 to 3 hour bathing ritual, spa treatments, nutritious food, movement, relaxation, and meditation/mindfulness (in one day or two) will trend. “Taking the waters” and hitting the spa resorts will happen in shorter injections because busier Europeans are short on time.”
As the popularity of the ‘mini-kur” reaches our continent, this concept spa is the future of Circa 894 Day Spa. By offering both accommodation and the ability to enjoy a boutique spa, we fit the mold. Building our spa at the size we did, has maintained the intimacy that is in demand and well appreciated.
Spa guests have access to a Finnish sauna; two FAR infra-red saunas, one outfitted for NIR treatment; two hot tubs, one of which is convertible to a cool/cold tub for the thermotherapy experience; Reiki Treatments; massages by contract RMTs, and an area with a fireplace/water wall and soothing spa music, which is perfect for for meditation and relaxation. Potential for workshops of various kinds.
Since opening in October of 2015, we have been intent on getting the details right.
To that end, Ontario Tourism completed a Mystery Shopper Visit in August 2018, on which we received a score of 90%. Click here for a summary of the results.
Circa 1894 Bed and Breakfast is #1 of 4 B&B’s in Lanark on TripAdviser: https://www.tripadvisor.com/Hotel_Review-g887232-d8684481-Reviews-Circa_1894-Lanark_Ontario.html#REVIEWS
Circa 1894 Day Spa is “#3 of 8 Things to do” on TripAdviser: https://www.tripadvisor.com/Attraction_Review-g887232-d8685775-Reviews-Circa_1894_Spa-Lanark_Ontario.html
All that said, other than some display cards, a bit of local participation in events, developing websites and a Facebook/social media presence, we have not done much in the way of marketing. Developing a professional marketing program for this portion of the business should be next on the agenda in order for the Spa to meet its awesome potential.
When the Bed and Breakfast and Day Spasells, depending on the closing date, we are happy to provide training and mentorship to help the new owners get up and running.
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